Analytics engineering for businesses that sell through Amazon.
We put our money where the data is.
In 2022, Ecliptic Ideas acquired InsightLeap, an analytics SaaS for Amazon vendors and sellers. Brendan Ronan, our founder, has owned and operated it since: the ingestion pipelines that pull Amazon's reports, the data models that make them trustworthy, and the dashboards vendors use to run their businesses.
When we say we understand how Amazon reports its numbers - the formats, the delays, the restatements - it's because our own product breaks if we get it wrong.
What analytics engineering covers
Amazon gives you data in fragments: portal reports, scheduled exports, API feeds that each tell part of the story. Analytics engineering turns that into infrastructure your operators can actually decide with.
Data Pipelines You Own
Automated ingestion of your Vendor Central or Seller Central reporting into a database you control. Your history stops living in a folder of downloaded spreadsheets.
Operator-Grade Dashboards
Reporting built around the decisions your team makes each week - ordering, pricing, promotions - rather than whatever the default export happens to show.
Report Automation
The weekly ritual of downloading, reformatting, and emailing reports, replaced with software. Your analysts analyze instead of copying cells.
Channel-Wide Visibility
Amazon numbers next to your DTC store, your ERP, and your fulfillment data. One view of the business instead of five tabs that disagree.
Why us, specifically
We own an Amazon analytics product
InsightLeap serves Amazon vendors and sellers. Acquired in 2022, operated by our team since. Our understanding of Amazon's data is a production system, on the record.
Nearly a decade inside an 8-figure e-commerce company
We have run the technical side of Wine Spies, an 8-figure e-commerce company, since 2016. Read the case study.
Engineers, so it lasts
Analytics engineering is software engineering: version control, automated tests, monitoring. Your pipelines get the same discipline as every production system we run.
Who this is for
Best fit when:
- You're an Amazon vendor or seller and the business has outgrown spreadsheet exports.
- You sell DTC and through Amazon, and nobody can see the whole picture in one place.
- Ordering, pricing, and promotion decisions are being made on stale or hand-assembled reports.
- You have the data and the questions, but no engineers to connect them.
Not a fit when:
- You need an Amazon advertising or PPC agency. We build data infrastructure, we don't manage ad spend.
- You want a one-off report rather than a system.
- You're a Vendor Central brand that just needs reporting software. Try InsightLeap itself - no engagement required.
How an engagement runs
Analytics engineering work runs on the same retained model as everything we do: an audit of your current data flow first, then a roadmap, then a retained monthly partnership that builds and operates the system. We wrote more about the discipline itself in analytics engineering for e-commerce.
What Our Clients Say
We're impressed with Ecliptic Ideas' expertise in creating tailored solutions that address specific user needs. Their collaborative approach fosters strong communication, ensuring that client feedback is integrated throughout the development process. The team's focus on delivering high-quality, user-friendly products while maintaining a strong emphasis on best practices in security and performance truly sets them apart.
Show us your messiest report.
Tell us where your Amazon data lives today and what decisions it's failing to support. We'll get back to you within one business day, or book an intro call to walk through it live.
