Client Overview

The Dessy Group, founded in 1939, is a multigenerational juggernaut of the bridesmaid industry.

This project was the brainchild of SKU Agency, who provided the initial concept, design, strategy, and client communication.


How We Helped

We were tasked with architecting and building a custom web application which would provide 2-way sync between Shopify, the Dessy Product feed, and their BlueCherry ERP system, along with the ability to provision each satellite store with a highly customized theme.

Dessy Partner Program

This application allows the SKU team to spin up a fully-functioning custom Shopify store filled with products in days (as opposed to weeks or months), and to provide insights on sales volume via a custom dashboard. Many, many, technical challenges had to be overcome in order to adapt the Dessy product feed for use on Shopify.

The result? We automated about 90% of the store creation workflow, which has resulted in thousands of orders for Dessy products.

Read more about the Dessy Partner Program in Vows Magazine.

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