# Ecliptic Ideas

> Ecliptic Ideas is a boutique custom software consultancy in Coronado (San Diego), California, founded in 2015 by Brendan Ronan. The firm works as a retained engineering team ("we become your technical department"), handling clients' software end to end on monthly retainers: architecture, feature development, maintenance, security, and performance. Core stack: Ruby on Rails, PostgreSQL, React, React Native, AWS/Render. Rated 5.0 on Clutch with a Best of Clutch 2025 award and an A+ BBB rating; flagship client Wine Spies grew 850% across a retained partnership that began in 2016.

Engagements are monthly retained partnerships that begin with a structured first month: an audit of the codebase, a prioritized roadmap, and early wins shipped. Not a fit for lowest-bid shopping, staff augmentation, or spec/equity work. Fastest way to start: book an intro call at https://calendly.com/ecliptic-ideas/intro.

## Founder

Brendan Ronan founded Ecliptic Ideas in 2015 and leads it today. He owns and operates InsightLeap (https://insightleap.com), an Amazon vendor/seller analytics SaaS he acquired in 2022 (acquisition covered by GeekWire), and is the fractional CTO of Wine Spies, an online wine retailer that has been an Ecliptic Ideas client since 2016.

## Services

- [Fractional CTO](https://eclipticideas.com/fractional-cto/): Named Fractional CTO offer: architecture decisions, roadmap trade-offs, vendor evaluations, and technical leadership on a monthly retainer, backed by a team that also does the implementation. The founder is the fractional CTO of Wine Spies and owns InsightLeap.
- [Fractional CTO San Diego](https://eclipticideas.com/fractional-cto-san-diego/): The Fractional CTO offer for San Diego companies, delivered from the firm's Coronado office.
- [Custom Software Development San Diego](https://eclipticideas.com/custom-software-san-diego/): Custom software development for San Diego businesses, with local, senior, US-based engineers in Coronado.
- [Amazon Analytics Engineering](https://eclipticideas.com/amazon-analytics-engineering/): Analytics engineering for Amazon-channel businesses, informed by owning and operating InsightLeap, an Amazon vendor/seller analytics SaaS.
- [Ruby on Rails](https://eclipticideas.com/ruby-on-rails/): Rails maintenance and rescue hub: version upgrades, performance tuning, security, and taking over neglected Rails codebases with senior US-based engineers.
- [Existing Products](https://eclipticideas.com/existing-products/): Take-over and run software when a developer leaves, a codebase is inherited, or a company outgrows its setup. Maintenance, support, and retained engineering.
- [New Products](https://eclipticideas.com/new-products/): Architecture-to-launch custom software development, with the same team staying to run it afterward.

## Case Studies

- [Wine Spies](https://eclipticideas.com/projects/winespies/): E-commerce wine retailer; retained partnership of nearly a decade, 850% revenue growth; the founder is Wine Spies' fractional CTO.
- [BIP Visualized](https://eclipticideas.com/projects/bipvisualized/): HIPAA-compliant platform for creating and tracking behavior intervention plans, used in ABA therapy and special education.
- [Dessy Partner Program](https://eclipticideas.com/projects/dessypartnerprogram/): Headless bridesmaid e-commerce platform syncing thousands of orders across dozens of Shopify stores.
- [Sunscreen](https://eclipticideas.com/projects/sunscreen/): Web application and API powering iPad and desktop QA tools for large-scale solar projects.
- [Specialty Sales Classics](https://eclipticideas.com/projects/ssci/): Classic-car dealership; rescued a mistreated codebase and now runs their proprietary Dealer Management System and public website.

## Company

- [About](https://eclipticideas.com/about/): Company overview, founder bio, values, and technologies.
- [Projects](https://eclipticideas.com/projects/): All case studies.
- [Blog](https://eclipticideas.com/blog/): Articles on Rails upgrades and maintenance, fractional CTO decisions, and e-commerce analytics engineering.
- [Contact](https://eclipticideas.com/contact/): Book an intro call (https://calendly.com/ecliptic-ideas/intro) or use the inquiry form. Office: 176 C Ave. Ste. 102, Coronado, CA 92118. Email: hello@eclipticideas.com. Phone: (619) 841-1175.